Actions for C4BR When Ready

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1. Keyword Research:

  • Create an all new list of keywords to use. How might women talk to search engines?
    • Forums
    • Breast Reconstruction Facebook Groups
    • Breast Cancer Groups
    • Reddit
    • Emails from people looking
  • Volume Estimates
    • For each individual keyword, how many impressions / clicks can I estimate per day, month, and year.
  • Cost Estimates
    • How much will this keyword cost? (moderated by match types - a keyword with exact match types is going to be more expensive than a keyword with broader match types.)
  • Buyer's Journey
    • How long does it take for a person to first be introduced or decide they are looking for an answer to this problem? Awareness, Interest, Desire, Action
  • Competitive Analysis
    • SEMrush or Competitive Analysis Script Isaac uses.
    • What keywords are they using to get traffic to their site
  • Ask People
    • At meeting, when we go over all this, ask them what they also end up hearing.
    • Ask 10 people


2. Keyword Planning
*If you understand how to peripherally bid, you'll be a top 1%er when it comes to Google Ads.
  • How will keywords fit in overall structure?
    • Top Of Funnel, Middle of Funnel, Bottom of Funnel
    • Different types of bids for different types of keywords
      • Assign Keywords into groups for Target Keywords & Peripheral Keywords 
  • C4BR
    • Create a chart that places mindsets within these funnels.
    • Big Types - Look at historical data and decide which ones we'll want higher CPCs
3. Negative Keywords
  • Go through the Search Term Report like I did for words containing "Levine" and get rid of all the other exact match negative keywords I can and start with that. 
  • Add this to my regular optimization schedule. 
  • Create a list called "Account Irrelevant" for search terms you never, ever want to show up for.
4. Search Term Report Analysis
  • Go through this entire list, and mark off any search terms that sound off. Make a list of the ones and ask Dr. Levine if any of them are relevant? Like "tuberous breast reconstruction" and "ucmc breast reconstruction". 




Other Ideas
  • NonProfit
    • Create a website w/ domain www.BreastReconstruction.org and have it so it's like the WebMD of Breast Reconstruction. Then we state it's been created as an offshoot of C4BR and Dr. Joshua L. Levine's Practice. 
    • A place that would be good for Dr. Levine to write articles about what he's been finding out as well. 
  • Travel For Surgery
    • Let's create a COVID oriented Travel For Surgery *Schedule* they can see and print.

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