Using Negative Keyword Lists [68]

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LISTS:

  • Create an Account Irrelevant 
    • Negative keywords that you never ever want to show up for. 
    • Example: AMC Television Network
      • Often confused w AMC Movie Theatres, so you might want words like "theatre" "tickets" "show times" "popcorn"
  • Competitors
  • Brands
  • Models
  • Specific Irrelevant (i.e. Office Chairs Irrevant)

EXAMPLE 1 : POPPIN 
Let's say we don't sell Dinosaur chairs, but we sell Dinosaur desk,
We don't sell wooden chairs, but we sell wooden desks.
  • So instead, he could have one shared Keyword list, and apply it to all campaigns.
  • Let's say he wants to add the word cheap - He doesn't sell cheap clothes, but he does cell cheap accessories. 
    • If this negative keyword list will be applied to all the campaigns.  
Issac ads keywords to Account Level Lists and to AdGroups. Adding to campaigns makes it messy.

EXAMPLE 2: POPPIN
We see "Restoration Hardware Office Chair" in our search terms list. We know they sell very traditional chairs, and Poppin sells very modern chairs. So we don't want our stuff coming up for someone who is searching out traditional office chairs. We don't want to spend money on that click.

So we add that to our negative keywords, and add it to the Keyword List Account Irrelevant.

But also do the broad match selective, so he goes back and makes it broad. 












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