Setting Up Conversion Tracking For Form Submissions [123, 124]

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 123. Setting Up Conversion Tracking For Form Submissions

How to grab our Pixel and set up Conversion Tracking On Our Website.

Without knowing which keywords, ad groups, campaigns, times of day, geographic locations, are leading people to take actions on our website, we have no real way to access effectiveness, profitability, and overall success of these campaigns. 

As above, they've generated for the client close to $4million in Total Conversion Value. 

  • Conversion Value Divided by Cost: Total conversion value divided by cost of advertising, which gives you your ROAS. 
    •  So we see in the first row, the cost of the campaign is $906,000, and they made $2.8M, so they've profited by 3.13 times what they put in. 
    • At the bottom, you see they spent $21,000 and they made $18,4845 - not as good of a campaign. It's making .87 return, meaning it's loosing money. 
  • Tracking Leads & Phone Calls
    • Ex: let's say every client brings in $1K. And you close 1/10 Leads. So the value to your business of every lead is $100.
      • Let's say for Dr. Levine, every patient he brings in is $50K. And he closes 1/10 Leads. So the value of business for every lad is $5K.
        • So every form submission is literally worth 5K. 
      • Even if you don't assign a value, you still know they are valuable and drive business, so you still want to know keywords are converting. 



SETTING UP A FORM SUBMISSION CONVERSION TRACKING:

Step 1: Get Conversion Tracking Code



Conversion Click Window - How long do we think it takes for someone to buy from us? 
Should be as long as it takes for someone to likely come back bc of the ad. If they bcome 





  • Now we have the conversion tag
  • It must go only on the page where we want to track our conversion





Add this Google Conversion Tag Extension Helper




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