KEYWORD PLANNINNG: SEM Rush - Volume and Cost Estimates [80]

80. Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates

• There are a lot of good competitor analysis features in SEMrush that Google Keyword Planner doesn't have.
• Optmyzer -  Not a research tool. It helps you manage your account. Get insights into campaigns, negative keyword ideas (sculptor), A/B testing tools for ads. 

Issac spends almost all his time in Advertising & Advertising Research.

We are building out a campaign for Poppin for Office Chairs & Desk Chairs.

He starts off by searching office chairs in the search box. It brings you to the keyword overview tool.

Phrase Match Keywords - Showing us other searches being done that include my keyword. 
Related Keywords - More like a broad match. Like, sharing desk chair.

AD Copy - Shows up on Google for this search. As well as Product Listing Copy. And Organic Results. Get a sense of which competitors are running ads for that search. 

Right now we want KEYWORD IDEAS.

First look at the full Phrase Match Keyword Tools

• We say office chair has 165K searches and leather has way less.
• Look at this contextually. Office chair probably gets a million. But we know the two related to each other is accurate.